Haglöfs originates from Dalarna, Sweden, where the company initially focused on producing backpacks for forest workers — it was the demanding conditions and practical needs of the outdoors that drove the brand’s development. 

Today, the brand designs and markets products such as jackets, pants, hoodies, backpacks, and shoes — all of which are valued for their high quality, advanced technologies, and performance in harsh weather conditions. 

Haglöfs places great importance on sustainability and environmental responsibility: it uses eco-friendly materials, ensures product durability, and works to minimize the environmental impact of its production processes.